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Here are the names of some life-coaching companies I identified in a directory: JDB Life Coaching, KKB Life Coaching, Effective Life Coaching, Perfect Life Coaching, Life Coach Nowadays and My Life Coach. Faced with far more than a hundred coaching companies in the directory, how could I possibly choose among any of them? Their names are so comparable that there is nothing to distinguish 1 coaching enterprise from another.
Some coaches like to use their own name as their small business name, but this does not tell prospective customers a great deal, except possibly whether or not the coach is male or female. We know that persons make assumptions about others based on their name alone -- about their age and ethnicity, for instance. Does your name resonate with your target audience, or are you an Edna attempting to appeal to a generation of Chantelles and Tammy Louises?
Other coaches like to use their town or location: Edinburgh Life Coach, Stroud Coaching, but if they, as most coaches do, offer telephone or on-line coaching, then location is irrelevant. The terms Life Coach plus town may possibly well be regularly utilized world wide web search terms, but beware! A lot of of the many people who search for Life Coach Birmingham are themselves life coaches, or wannabe life coaches, living in Birmingham, who are checking up on the competition.
The life coach industry is expanding rapidly, and it can be hard to differentiate yourself from the competition. An original and appealing name will aid you stand out and catch people's eye. Skilled naming organizations charge thousands of dollars to do this job, but you can do it yourself for nothing, or for the price of a few books.
Sources of suggestions
You'll require to devote a few hours to the job of naming your enterprise. Grab a thesaurus and look up as many words you can feel of that are related to the sort of coaching you offer you, such as career, change, crisis or confidence. Jot down words you like or believe could have possible. Follow up all the cross-references in the thesaurus for additional tips.
Look at the names of existing life-coaching businesses on the world-wide-web, in magazines and in directories for even more suggestions. Stay clear of words that are employed too generally in your field, otherwise you will come across as a follower rather than an innovator. Acquire additional possibilities in magazines and internet websites that deal with related topics eg well being, relationships.
Depending on the focus of your coaching company, you might uncover inspiration in other reference books, say books on mythology, magic, religion or sport. You may attract a lot more customers if you focus on a particular group as your target market place (eg those recently produced redundant, older women, teachers) and pick out a name which indicates this. Brainstorm words to use in your name by reading publications and web pages likely to appeal to your chosen niche group.
Points to bear in mind
By now you really should have properly over a hundred words on your list. A large number of of them will be unsuitable, so your very first job is to go by means of the list and remove these. There is no point in getting Goddess in your name, if you are hoping to attract male clients, or calling your self Pentacle if your coaching business enterprise is far removed from anything mystical. Remember that males and girls use and interpret language differently, so a word that may appeal to women eg Bliss, Divine, will not necessarily appeal to male customers.
Now that your list has been whittled down, identify words that you could use in your name. Combine words (join with 'and' or 'to'), or 'mix and match' words and/ or syllables to generate a exclusive name: Bliss and Bloom, Soul Centered/ The Centered Soul, Wellness-conscious/ Conscious Wellness, Mastermind/Mind Master.
Names containing initials or abbreviations, such as Coaching 4 U or Gr8 Plans, can easily be misspelled or mistyped by folks looking for you on the web they will search for Coaching for You and Superb Plans. You won't want these coaching businesses to acquire business enterprise that was intended for you. Don't forget that initials and abbreviations suggest speed and brusqueness, which may well be fine for a career coach, but they do not generate the suitable impression for a coach in meditative strategies. At all times keep your target market place uppermost in your mind when selecting a name.
Locating the ideal name takes time, so do not rush the job. As soon as you have registered your corporation name and had stationery printed, it will be an expensive hassle to change it, so it makes sense to get it suitable to start off with.