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Here are the names of some life-coaching businesses I identified in a directory: JDB Life Coaching, KKB Life Coaching, Successful Life Coaching, Perfect Life Coaching, Life Coach Right now and My Life Coach. Faced with a lot more than a hundred coaching businesses in the directory, how could I possibly opt for in between any of them? Their names are so similar that there is nothing to distinguish one coaching organization from another.
Some coaches like to use their own name as their organization name, but this doesn't tell potential customers a great deal, except maybe regardless of whether the coach is male or female. We know that many people make assumptions about others based on their name alone -- about their age and ethnicity, for instance. Does your name resonate with your target audience, or are you an Edna trying to appeal to a generation of Chantelles and Tammy Louises?
Other coaches like to use their town or location: Edinburgh Life Coach, Stroud Coaching, but if they, as most coaches do, offer telephone or on the internet coaching, then location is irrelevant. The terms Life Coach plus town might possibly well be frequently employed net search terms, but beware! A lot of of the many people who search for Life Coach Birmingham are themselves life coaches, or wannabe life coaches, living in Birmingham, who are checking up on the competition.
The life coach industry is expanding rapidly, and it can be tough to differentiate your self from the competition. An original and appealing name will support you stand out and catch people's eye. Expert naming firms charge thousands of dollars to do this job, but you can do it yourself for absolutely nothing, or for the price of a couple of books.
Sources of tips
You'll need to devote a couple of hours to the job of naming your business. Grab a thesaurus and appear up as a large number of words you can feel of that are related to the sort of coaching you present, such as career, change, crisis or confidence. Jot down words you like or think may possibly have potential. Follow up all the cross-references in the thesaurus for far more concepts.
Look at the names of existing life-coaching businesses on the world-wide-web, in magazines and in directories for even more tips. Stay away from words that are applied too sometimes in your field, otherwise you will come across as a follower rather than an innovator. Get far more possibilities in magazines and sites that deal with related topics eg wellness, relationships.
Depending on the focus of your coaching business enterprise, you may discover inspiration in other reference books, say books on mythology, magic, religion or sport. You could attract more customers if you focus on a specific group as your target marketplace (eg those lately made redundant, older women, teachers) and pick out a name which indicates this. Brainstorm words to use in your name by reading publications and internet sites most likely to appeal to your chosen niche group.
Points to bear in mind
By now you should certainly have nicely over a hundred words on your list. A number of of them will be unsuitable, so your first task is to go by means of the list and eliminate these. There's no point in having Goddess in your name, if you are hoping to attract male customers, or calling yourself Pentacle if your coaching enterprise is far removed from anything mystical. Remember that men and women use and interpret language differently, so a word that may well appeal to ladies eg Bliss, Divine, will not necessarily appeal to male clients.
Now that your list has been whittled down, identify words that you could use in your name. Combine words (join with 'and' or 'to'), or 'mix and match' words and/ or syllables to generate a exclusive name: Bliss and Bloom, Soul Centered/ The Centered Soul, Health-conscious/ Conscious Health, Mastermind/Mind Master.
Names containing initials or abbreviations, such as Coaching 4 U or Gr8 Plans, can very easily be misspelled or mistyped by people today searching for you on the web they will search for Coaching for You and Terrific Plans. You will not want these coaching businesses to acquire business that was intended for you. Bear in mind that initials and abbreviations suggest speed and brusqueness, which could possibly be fine for a career coach, but they do not generate the appropriate impression for a coach in meditative techniques. Consistently maintain your target marketplace uppermost in your mind when picking a name.
Obtaining the fantastic name takes time, so do not rush the job. Once you've registered your firm name and had stationery printed, it will be an costly hassle to alter it, so it makes sense to get it proper to start with.