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Here are the names of some life-coaching companies I located in a directory: JDB Life Coaching, KKB Life Coaching, Powerful Life Coaching, Ideal Life Coaching, Life Coach These days and My Life Coach. Faced with even more than a hundred coaching businesses in the directory, how could I possibly pick out among any of them? Their names are so comparable that there is absolutely nothing to distinguish 1 coaching business from yet another.
Some coaches like to use their own name as their small business name, but this doesn't tell prospective clients a lot, except perhaps whether or not the coach is male or female. We know that men and women make assumptions about others based on their name alone -- about their age and ethnicity, for instance. Does your name resonate with your target audience, or are you an Edna trying to appeal to a generation of Chantelles and Tammy Louises?
Other coaches like to use their town or location: Edinburgh Life Coach, Stroud Coaching, but if they, as most coaches do, supply telephone or on the internet coaching, then location is irrelevant. The terms Life Coach plus town may effectively be regularly made use of world-wide-web search terms, but beware! Numerous of the consumers who search for Life Coach Birmingham are themselves life coaches, or wannabe life coaches, living in Birmingham, who are checking up on the competition.
The life coach business is expanding quickly, and it can be tough to differentiate oneself from the competition. An original and appealing name will support you stand out and catch people's eye. Expert naming corporations charge thousands of dollars to do this job, but you can do it your self for absolutely nothing, or for the cost of a couple of books.
Sources of tips
You will want to devote a couple of hours to the job of naming your enterprise. Grab a thesaurus and look up as a large number of words you can think of that are related to the sort of coaching you offer you, such as career, alter, crisis or confidence. Jot down words you like or think might have potential. Follow up all the cross-references in the thesaurus for alot more suggestions.
Look at the names of existing life-coaching organizations on the internet, in magazines and in directories for significantly more tips. Avoid words that are applied too typically in your field, otherwise you will come across as a follower rather than an innovator. Get significantly more possibilities in magazines and internet websites that deal with related topics eg wellness, relationships.
Depending on the concentrate of your coaching business enterprise, you may possibly get inspiration in other reference books, say books on mythology, magic, religion or sport. You may perhaps attract additional customers if you concentrate on a certain group as your target industry (eg those recently produced redundant, older girls, teachers) and choose a name which indicates this. Brainstorm words to use in your name by reading publications and sites most likely to appeal to your chosen niche group.
Points to bear in mind
By now you should have properly more than a hundred words on your list. Countless of them will be unsuitable, so your initial task is to go through the list and remove these. There's no point in getting Goddess in your name, if you are hoping to attract male clients, or calling your self Pentacle if your coaching home business is far removed from anything mystical. Keep in mind that men and females use and interpret language differently, so a word that may perhaps appeal to females eg Bliss, Divine, will not necessarily appeal to male clients.
Now that your list has been whittled down, identify words that you could use in your name. Combine words (join with 'and' or 'to'), or 'mix and match' words and/ or syllables to produce a special name: Bliss and Bloom, Soul Centered/ The Centered Soul, Wellness-conscious/ Conscious Wellness, Mastermind/Mind Master.
Names containing initials or abbreviations, such as Coaching 4 U or Gr8 Plans, can readily be misspelled or mistyped by folks searching for you on the internet they will search for Coaching for You and Superb Plans. You will not want these coaching providers to gain small business that was intended for you. Bear in mind that initials and abbreviations suggest speed and brusqueness, which may be fine for a career coach, but they do not produce the proper impression for a coach in meditative approaches. Generally keep your target market place uppermost in your mind when picking out a name.
Locating the great name takes time, so don't rush the job. Once you have registered your corporation name and had stationery printed, it will be an expensive hassle to alter it, so it makes sense to get it ideal to start off with.